Search Engine Marketing

As per Wikipedia Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Search Engine Optimization:
Organic Listings: Bringing targeted web traffic to client’s website through Natural/ Organic searches.

Most potential customers use search engines to get the required information from the Internet. Google (79.03% market share), Yahoo (11.58% share) and MSN (3.46% share) are, by far, the most used free search engines today. (Source: marketshare.hitslink.com, August 2008). Consequently, if the client wishes to increase its visibility, there is a need to utilize the most advanced search engine optimization tools and techniques, and achieve much better search results (with an initial goal of a minimum of a Top 20 ranking and eventually a first page ranking). These rankings are, obviously, associated with key words and phrases that describe your business and products.



Source: marketshare.hitslink.com, August 2008

Link building :
Link building plays vital role in higher search engine placements and good traffic to your website. We are a full service SEO company that provides quality, affordable, ethical and theme based Link Building.
There are three ways of Link Building:
1. Directory Submission
2. Backlinks - One Way Link Building, and
3. Reciprocal - Two way link building

How do we work
Search Engine Optimization is the most inexpensive way of effectively driving traffic to your site. It means coding and using the right keywords in the content to position your site among the top search engine results.

Our Search Engine Optimization Service:

• Is result oriented
• Renders credibility to your site
• Results in more business

The above is done through an extensive research which attempts to determine the list of keywords, that would be the most effective for your site and which would get you maximum hits.

The process we follow is:

1. We will go through the site and will provide you list of keywords
2. You need to review, add/delete any keyword and send back the list to us
3. We shall check the weightage of each keyword (will check the specific keyword used by other users to reach a similar site) and accordingly will change the phrase / word and freeze the keywords
4. Then we shall develop Metatags, description tags, title tags and Alt tags and add them to your website
5. Then we shall submit your website to all major search engines with the help of submission tool and also submit your site to all major search directories manually
6. After that we will develop a status report about your website, where it stands on each search engine with specific keywords. This will be taken as the base report. We will share it with you.
7. Every month for next 6 months we shall develop the status report and compare it with base report. We will share it with you. This will give us the clear picture about the success of the SEO.
8. It will take 45 to 60 days to get listed on all search engines
9. Once it get listed it will take another 30 to 45 days to be on first page of the search engines. This is our SEO goal to show up your website on top with specific keywords
10. We will also add Google Analytics code and Stats Counter code to your website, so we can know from where users are coming and spending time on which page
11. We will be writing blogs and commenting on different blogs about the client’s website in order to build good link building.

The Search Engines that we would primarily focus on are:

• Google
• Yahoo
• MSN
• AltaVista
• AOL
• Fast
• HotBot
• IWon
• Lycos
• Netscape
• Open Directory

Directory Submission:
Submission of your website, to various Search Engine Directories. If you are serious about your Web presence, getting listed in directories like DMOZ and Yahoo is a must – not only because this is a way to get some quality backlinks for free, but also because this way you are easily noticed by both search engines and potential visitors. Generally inclusion in search directories is free but the drawback is that sometimes you have to wait a couple of months before you get listed in the categories of your choice.

There are many Advantages for a Web site if it linked from Web Directories.

1. Your Will Get Good Quality traffic
2. Search Engines Index Your Website Quickly
3. Your Website Will Get Higher Rankings on Search Engines

Backlinks - One Way Link Building:
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because major search engines, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Ways to Build Backlinks

1. Posting in forums
2. Blogs and article directories

Reciprocal - Two way link building:
Reciprocal link building ensures that a website gets high search engine ranking all right, but it also makes efforts to obtain links from other websites that send traffic through the link exchange understanding. Some of the simplest ways to get relevant reciprocal link building is by creating content that others will want to link to, enquiring at social networking sites for exchanging links, restricting the content to a particular industry that you have extensive knowledge of (like an authority figure, giving 'top tips' or preceding the anchor text with 'free,' 'cheap,' or 'best,' - all of which are among the most searched words), submitting to ezines and directories that offer up to three back links or reciprocal link building and also bring in significant traffic.

The Guarantee:

• Increase in traffic to the Website
• Increase in Google Pagerank
• Increase in ranking on most of the above-mentioned search engines
• Increase in traffic rank for Alexa